Marcela Pilat de Toledo

Marcela Pilat de Toledo is a seasoned marketing professional with extensive experience in digital marketing and e-commerce, currently serving as Coordenadora de Marketing Digital e E-commerce at Weleda do Brasil since October 2022. In previous roles at Weleda, Marcela drove significant digital transformation efforts, developed strategic marketing initiatives, and managed comprehensive product portfolios. Prior experience includes working as a Especialista de Projetos de Impacto Social at RD and as a Gerente de contas at Facebook, where Marcela focused on scalable solutions and stakeholder engagement. Education includes a master's degree in Sustainability Studies from FIA Business School and bachelor's degrees in Communication and Social Sciences from ESPM and USP, respectively.