Weleda
Alex Edwards is a seasoned Senior National Account Manager with extensive experience in managing high-profile accounts across various retail sectors. Currently at Weleda since September 2019, Alex oversees accounts with leading retailers such as Holland & Barrett, Sainsbury's, Morrisons, M&S, and Waitrose, emphasizing the company’s commitment to organic and natural beauty products. Prior roles include managing major accounts at Crabtree & Evelyn, Baylis & Harding, Nelsons, and Anheuser-Busch, demonstrating a strong track record in profit management, sales forecasting, and promotional planning. Alex holds an HND in Business Administration and Management from Solihull College.
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Weleda
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Since our founding in Switzerland nearly a century ago, we have believed in nature’s ability to help you feel healthy, balanced, and beautiful. Our products are thoughtfully crafted to harness the vitality of nature and work in harmony with your body’s own restorative abilities. But it’s about more than just looking and feeling good—it’s about doing good. We are committed to building fair-trade partnerships that honor the human spirit and respect the natural world. Our environmental consciousness goes beyond our sourcing to include every aspect of our company, products, and packaging. Our products are always free from parabens, phthalates, synthetic preservatives, and synthetic fragrances. We never test on animals.