Alena Penkin

Alena Penkin is a seasoned marketing and supply chain professional with extensive experience in the beauty industry. Currently serving as the Marketing Brand Manager and Trade Marketing Manager at Wella Company since December 2020, Alena has also held roles as Commercial Project Manager and Transformation Country Lead, and End to End Supply Chain Manager for Global Professional Hair & Nail. Prior to Wella, Alena worked at Coty from January 2017 to December 2020 as Supply Chain Manager for Professional Beauty and Innovation/NPD Manager. Alena's career began at Procter & Gamble, where roles included Global Business Analyst and Supply Chain Analyst from December 2012 to January 2017. Alena started in the industry at Accenture as an Accountant from September 2010 to November 2012. Alena holds a Master's degree in Consulting IT and Quantitative Methods in Economics from SGH Warsaw School of Economics, achieved between 2013 and 2015, as well as a Master's degree in Economics from Katolicki Uniwersytet Lubelski Jana Pawła II from 2005 to 2010.