Wella Company
Alex Freund is an accomplished creative leader with extensive experience in brand development and strategy across various industries, particularly fashion and beauty. Currently serving as the Head of Global Creative for OPI at Wella Company since 2021, Alex also operates as the Creative Director for VVEEKENDS Creative Bureau, an independent consultancy that has worked with notable brands such as H&M, Uniqlo, and Nike. Previous roles include Head of Global Creative at Banana Republic, Vice President of Creative at NYX Cosmetics, and Senior Director of Brand Creative at True Religion Brand Jeans, where Alex successfully established in-house creative agencies to enhance brand identity and advertising campaigns. A co-founder of Gravure, Alex has led the creation of award-winning campaigns and has collaborated with various high-profile clients throughout a robust career. Alex Freund holds a BFA in Photography from Parsons School of Design and has additional educational experience at UCL.
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Wella Company
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Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol. At Wella Company, we are innovators who seek to inspire consumers and beauty professionals through our brands to look, feel, and be their true selves. We are committed to building the best beauty company in the industry where our 6,000+ employees across more than 100 countries can bring their best selves to work. Guided by our company values and led by purpose to deliver positive impact on people through our products and towards our planet and society, we deliver sustainable growth to all stakeholders.