Alex Freund

Alex Freund is an accomplished creative leader with extensive experience in brand development and strategy across various industries, particularly fashion and beauty. Currently serving as the Head of Global Creative for OPI at Wella Company since 2021, Alex also operates as the Creative Director for VVEEKENDS Creative Bureau, an independent consultancy that has worked with notable brands such as H&M, Uniqlo, and Nike. Previous roles include Head of Global Creative at Banana Republic, Vice President of Creative at NYX Cosmetics, and Senior Director of Brand Creative at True Religion Brand Jeans, where Alex successfully established in-house creative agencies to enhance brand identity and advertising campaigns. A co-founder of Gravure, Alex has led the creation of award-winning campaigns and has collaborated with various high-profile clients throughout a robust career. Alex Freund holds a BFA in Photography from Parsons School of Design and has additional educational experience at UCL.