Cécilia Alves

Cécilia Alves is an experienced professional in e-commerce and digital marketing, currently serving as Responsable e-Store & CRM at Wella Company since May 2022, overseeing various brands and managing strategic commercial initiatives, online customer experience, and digital transformation projects. Previously, Cécilia held multiple roles at Swatch Group from September 2011 to May 2022, including Responsable E-commerce et Digital Marketing, where responsibilities encompassed online sales development, customer relationship management, and business analysis. Cécilia's background also includes positions in trade marketing, sales administration, and customer service across several companies, enhancing skills in project management and commercial strategy. Academic qualifications include a degree in SEO and digital marketing from VISIPLUS academy, and prior studies in operational marketing and management.