Edward Sweeney

Edward Sweeney is a seasoned professional with extensive experience in digital education and marketing within the beauty industry. Currently serving as Senior Manager of Global Trends and Content Marketing at Wella Company since December 2020, Edward leads the 360 digital strategy, focusing on cultural moments and social-native trends to effectively connect with various audiences. Previously, Edward held roles including Global Education Capability Senior Manager and Wella Professionals Portfolio Capability Manager, where responsibilities centered on education development and training delivery. Prior experience includes positions at Coty and Procter & Gamble, where Edward excelled in educational roles that fostered brand loyalty and engagement. Edward's career began as a Salon Manager at Browns.