Holly Willis

Holly Willis is a seasoned professional in digital experience and e-commerce management with significant expertise in the beauty and fashion sectors. Currently serving as the Global Senior Digital Experience & Technology Manager at Wella Company, Holly has successfully led a major replatforming project, transitioning the UK site from Magento to Shopify. Holly's previous experience includes roles at Shiseido as an Assistant Online Manager for bareMinerals, where responsibilities involved trade planning, P&L support, and performance reporting. Holly's career began with various positions that honed skills in e-commerce and digital merchandising across brands such as ELEMIS, Fenwick, and Max Mara Fashion Group. Holly holds a BA (Hons) in Fashion Design from the University of Leeds.