Tatiana Agafonova

Tatiana Agafonova is an experienced commercial director specializing in the retail hair sector, currently serving as the Commercial Director Retail Hair ANZ at Wella Company since December 2020. Previously, Tatiana held the same title at Coty, where leadership included the separation and transition of the Retail Hair Business Unit to form a standalone Wella organization. Tatiana's career also encompasses roles such as Key Account Director ANZ at Pierre Fabre Group and National Sales & Marketing Manager at Selfcare Corporation Pty Ltd. In earlier positions, Tatiana worked in various capacities including Communications Executive at OAO Philip Morris Kuban and National Key Account Manager at Avangard PR Agency. Tatiana's educational qualifications include an MBA in International Business from Schiller International University and further studies at TAFE NSW and Wiesbaden International University, along with a degree from Kuban State University.