Yulia Kretova

Yulia Kretova serves as the Head of Marketing Retail UK at Wella Company since March 2021, focusing on ensuring a positive consumer experience in hair care. Prior to this role, Yulia was the Head of Europe at Quilt.AI from April 2020 to March 2021, where the emphasis was on integrating big data and AI with behavioral economics and anthropology to generate actionable insights. Previous experience includes serving as the Global Senior Marketing Manager for FemCare at Kenvue from May 2015 to March 2020, where responsibilities involved media planning and budgeting, and as a marketing leader at the Children's Investment Fund Foundation from August 2018 to May 2019, focusing on media planning and advertising. Yulia also worked in global brand development at BAT from September 2013 to April 2015, managing budgeting and product innovation. Yulia is currently pursuing a Mini MBA in Management, scheduled for completion in October 2024, and has previously completed a Mini MBA in Brand Marketing in June 2022.