Wells Enterprises
Ayaba Wilson is an experienced marketing professional currently serving as a Member at Hue since August 2021, where advocacy for voices of color in marketing is prioritized. As Manager of Shopper Marketing at Wells Enterprises since July 2020, Ayaba Wilson strategically plans and executes marketing programs for premium brands including Blue Bunny and Halo Top. Previous roles include Account Supervisor at IN Marketing Services, where Ayaba Wilson led client services for Hillshire Brands/Tyson Foods, and Senior Program Manager at Ryan Partnership, focusing on GlaxoSmithKline Consumer Healthcare brands. Additional experience includes positions at G2 Promotional Marketing, DraftFCB, and DraftWorldwide, with responsibilities ranging from account management to communications coordination. Ayaba Wilson holds a BS in Bioengineering from the University of Illinois Urbana-Champaign.
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Wells Enterprises
Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.