Debbie Bain

Manager Forecast And Sales Strategy Planning at Wells Enterprises

Debbie Bain is an experienced professional in sales strategy and category management, currently serving as Manager of Forecast and Sales Strategy Planning at Wells Enterprises since March 2020. Previously, Debbie held the position of Associate Manager of Sales Strategy at Suja Juice from August 2017 to March 2020, where responsibilities included managing a $100M portfolio and presenting insights to clients across various channels. Debbie's career also includes roles at PepsiCo, where as Senior Category Analyst, oversight of the Quaker Portfolio for multiple retailers resulted in $60M in annual sales, and as Category Analyst focusing on Dollar General with a $34M portfolio. Earlier experience includes positions at Sears Holdings Corporation as a Merchandise Planning Analyst and Space Planning Intern. Debbie graduated with a Bachelor of Science in Retailing and Consumer Sciences from the University of Arizona in 2009.

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Chicago, United States

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Wells Enterprises

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.