Wells Enterprises
Haley Zemke is an experienced marketing professional with a strong background in brand management and product development. Currently serving as a Senior Associate Brand Manager for both Ferrero Local Jewels and Blue Bunny® at Wells Enterprises since June 2022, Haley has previously held significant roles at Oil-Dri Corporation of America and Newell Brands. At Oil-Dri, Haley managed innovation and project timelines for brands such as Cat's Pride® and Jonny Cat®, focusing on commercialization and package design strategies. Haley also has expertise in driving brand innovation and communication strategies for the bubba® beverageware brand at Newell Brands, contributing to increased consumer demand and market share. Haley holds a Bachelor of Arts degree in Marketing and Public Relations from Carthage College.
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Wells Enterprises
Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.