Wells Enterprises
Igor German is a seasoned marketing professional with significant expertise in brand management and innovation. Currently serving as Senior Brand Manager for Emerging Brands at Wells Enterprises since February 2021, Igor plays a crucial role in establishing a new business unit following post-acquisition integration. Prior experience includes several positions at Tyson Foods from July 2017 to January 2021, culminating in the role of Senior Manager for Innovation & New Ventures, and earlier experiences at Wrigley as a Summer Associate Brand Manager and in educational roles as an English Teacher at The Noble Network of Charter Schools and a Corps Member with Teach For America. Igor's academic background includes an MBA in Marketing and Statistics from The University of Chicago Booth School of Business and a Bachelor's degree in Philosophy and Government, with a minor in English, from Georgetown University.
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Wells Enterprises
Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.