Wells Enterprises
Kathleen Farrell Perreault is an experienced marketing professional with a strong focus on shopper marketing and omnichannel strategies. Currently serving as Director of Omnichannel Shopper Marketing at Wells Enterprises since March 2020, Kathleen leads a team to develop retail-specific programs across major retailers such as Walmart and Kroger. Previous roles include Account Director at Viacom, Vice President of CPG Sales at Liquidus Marketing, and Director of Shopper Marketing at Hillshire Brands. With extensive experience in sales planning, strategy, and category management at Kraft Foods Group, Kathleen possesses a comprehensive background in driving brand strategies and creating effective marketing programs. Kathleen holds an MBA in Marketing from DePaul Driehaus College of Business and a BBA in Marketing and Management from Saint Mary's College.
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Wells Enterprises
Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.