Patricia Biswas

Patricia Biswas is an experienced eCommerce and marketing professional currently serving as eCommerce Manager, Omnichannel at Wells Enterprises since April 2020, where strategic leadership focuses on conversion and content excellence. Prior roles include Channel Marketing Manager at Wells Enterprises and VP Customer Category Solutions at DMA, where Patricia developed category strategies for chain restaurants and hospitality. Patricia's career also includes significant positions at The Kraft Heinz Company, where management of distributor relationships and brand strategies was key, and various roles emphasizing marketing plans and product development across notable food industry organizations. Patricia holds an MBA in Marketing from Wayne State University and a BBA in Management Information Systems from the University of Michigan.