Terrilyn W.

Svp, Marketing Director, Credit Card Marketing Capabilities & Strategies at Wells Fargo

Terrilyn W. is a seasoned marketing professional with extensive experience in financial services and consumer marketing. With a tenure at Wells Fargo from April 2013 to March 2022, Terrilyn held senior leadership roles including SVP, Marketing Director for Credit Card Marketing Capabilities & Strategies and SVP, Head of Marketing for Personal Loans and Student Loans. Responsibilities included launching marketing capabilities, developing multichannel strategies for customer acquisition, and executing go-to-market plans for new products. Prior experience includes roles at HSBC, where marketing and product management for credit card partnerships were emphasized, and at Equalfooting, Inc., overseeing business and product development for a B2B e-marketplace. Beginning a career as a Business Analyst at Capital One, Terrilyn contributed to marketing strategies for sub-prime credit card accounts and customer acquisition. Terrilyn holds a Bachelor of Science in Material Science and Engineering from the Massachusetts Institute of Technology.

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Wells Fargo

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Wells Fargo & Company is a financial services company headquartered in San Francisco, California. Founded in 1852, today Wells Fargo has global operations in over 40 countries, serving customers through 7,300 locations and 12,000 ATMs in addition to their internet and mobile banking offerings. Wells Fargo has approximately $1.9 trillion in assets and ranked number 41 on Fortune’s 2022 rankings. Wells Fargo offers a range of services for its customers, including banking, investment, and mortgage products and services, as well as consumer and commercial finance, through four operating segments comprising Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Through these offerings Wells Fargo serves one third of US households and more than 10% of small businesses in the US.


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