Terrilyn W.

Svp, Marketing Director, Credit Card Marketing Capabilities & Strategies
at Wells Fargo

Terrilyn W. is a seasoned marketing professional with extensive experience in financial services and consumer marketing. With a tenure at Wells Fargo from April 2013 to March 2022, Terrilyn held senior leadership roles including SVP, Marketing Director for Credit Card Marketing Capabilities & Strategies and SVP, Head of Marketing for Personal Loans and Student Loans. Responsibilities included launching marketing capabilities, developing multichannel strategies for customer acquisition, and executing go-to-market plans for new products. Prior experience includes roles at HSBC, where marketing and product management for credit card partnerships were emphasized, and at Equalfooting, Inc., overseeing business and product development for a B2B e-marketplace. Beginning a career as a Business Analyst at Capital One, Terrilyn contributed to marketing strategies for sub-prime credit card accounts and customer acquisition. Terrilyn holds a Bachelor of Science in Material Science and Engineering from the Massachusetts Institute of Technology.

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