Rob Zanin

Rob Zanin has over 16 years of experience in digital strategy and product development, currently serving as the Executive Director of Digital Consumer Products at Wellstar Health System since October 2007. Zanin is responsible for designing, building, and enhancing digital products and services that improve consumer wellness experiences. Previous positions include Director of Digital Brand Strategy, where Zanin managed consumer engagement across various digital platforms, and Digital Strategist, focusing on enterprise digital presence and marketing technologies. Early career roles included Systems Analyst, with hands-on experience in UX/UI development, and leading agile teams as a Digital Lead for SMBs. Zanin's background also includes content creation for high-traffic publications. Zanin earned a BA in English with a focus on Humanities Computing from the University of Georgia.