Iryna Rychykhina

Iryna Rychykhina is a Digital Marketer with significant experience in CRM management and marketing strategy. Currently serving as a Senior CRM Manager at Welltech, Iryna optimizes communication strategies and enhances customer retention through data-driven initiatives. Previously, Iryna held roles as a CRM Manager at We Are Blue Orange SL and Mad Collective, where they led teams and developed comprehensive marketing campaigns. Iryna also has a background as a Senior GameOps Manager at Product Madness, focusing on marketing plans for social gaming. Iryna earned a Master's degree in Informational Sciences in Business and Marketing from Universitat Autònoma de Barcelona and a Bachelor's degree in Business Administration from International Christian University in Kyiv.