Juliana Pimentel Pestana

Juliana Pimentel Pestana has a diverse work experience in various roles and industries.

Juliana Pimentel started their career at El Paso, where they worked as an Intern in Communication and Social Responsibility, focusing on internal communication projects and supporting socio-environmental initiatives in different regions.

After that, Juliana joined TV Globo as an Intern in Supporting the Cast, where they handled internal communication campaigns and provided support to the cast members.

Juliana Pimentel then moved on to Johnson & Johnson, where they worked as a Business Unit Analyst, managing a support team for sales and trade in multiple regions. Juliana Pimentel also played a key role in internal communication campaigns and was involved in the creation of the Rio de Janeiro office's visual identity. Additionally, they organized small to medium-sized events for the team.

Juliana gained experience in the branding and design industry when they joined Tátil Design de Ideias as a Branding Account Manager. Juliana Pimentel was responsible for managing the branding project for the Brazil Beyond brand, focusing on brand experiences through major international events. Juliana Pimentel also handled strategic communication for SuperVia, developed proposals and campaigns for clients such as Odebrecht, BHG, and Tim.

At Bullet Group, Juliana worked as a Business Manager for The Coca-Cola Company, focusing on strategic business challenges and emerging consumer needs. Juliana Pimentel managed people and projects, from strategy to operations, and utilized data analysis and business intelligence to drive decisions. Juliana Pimentel also managed hybrid teams based in Rio de Janeiro and São Paulo.

Currently, Juliana is employed at weme as a Design Lead, where they help organizations innovate in their services, products, and processes. Juliana Pimentel has a strategic mindset focused on people-centricity and is dedicated to driving innovation.

Outside of their full-time work, Juliana has also contributed to Instituto Cultura em Movimento - ICEM as the Cinema pela Verdade Coordinator. In this role, they organized a film showcase on the period of the Civil-Military Dictatorship in Brazil and its consequences. Juliana Pimentel selected and trained university students as project mobilizers in different regions of Brazil.

Overall, Juliana Pimentel Pestana has extensive experience in design, branding, communication, and project management, with a keen focus on strategic thinking and people-centered innovation.

Juliana Pimentel Pestana's education history is as follows:

Juliana completed a Design Thinking Specialisation program at Echos Desirable Futures Lab from 2019 to 2020.

In 2012, they attended Gaia Education and pursued a degree in Design em Sustentabilidade (Sustainability Design).

From 2011 to 2012, Juliana pursued a Pós Graduação (Post-Graduation) in Economia e Gestão da Sustentabilidade (Economics and Sustainability Management) at Universidade Federal do Rio de Janeiro.

Juliana Pimentel'sundergraduate degree in Comunicação Social (Social Communication) with a focus on Publicidade e Propaganda (Advertising and Propaganda) was earned from Faculdades Integradas Hélio Alonso from 2004 to 2009.

Juliana also obtained additional certifications. In 2021, they completed a program on Designing for Environmental Sustainability and Social Impact at Acumen Academy. Juliana Pimentel also received a certification in Service Design from Echos - Innovation Lab in the same year.