Mattia Nanetti

Co-founder at WENDA srl

Mattia Nanetti has a diverse work experience that spans various roles and industries. In 2015, they co-founded and became the COO and Managing Director of WENDA srl, where they focused on the company's operations and management. Mattia also worked as a Marketing Consultant for Ugo Signorello - Handcrafted Furniture, contributing their expertise in marketing strategies.

Mattia has also been involved in various entrepreneurial programs. In 2015, they participated in the European Innovation Academy as an Entrepreneur in Residence, gaining exposure to IT innovation and receiving mentorship from Silicon Valley and European experts. Mattia also joined Rockstart as an Entrepreneur in Residence from 2019 to 2020.

Additionally, Mattia has been an active member of the MindsettER startup community since 2017. MindsettER is a network of over 40 innovative startups in Emilia-Romagna, and Mattia contributes to its growth and collaboration with institutional and corporate partners.

Other notable experiences include an internship at Tenute del Cerro S.p.a., where they aimed to understand the Large-Scale Retail Trade and H.O.R., and an internship at Systech srl, where they worked on the project that led to the establishment of WENDA startup.

Mattia Nanetti's education history is as follows:

- From 2017 to present, Mattia Nanetti attended MIP Politecnico di Milano, where they pursued a Master's degree in Innovation & Design Management.

- In 2019-2020, they participated in the Rockstart startup acceleration program, where they focused on topics such as startup, business strategy, finance, sales, marketing team growth, and HR.

- In 2015, they attended the European Innovation Academy and obtained a certification in Lean startup.

- From 2012 to 2015, Mattia Nanetti studied at Alma Mater Studiorum – Università di Bologna and earned a Bachelor's degree in Marketing and Economics of the agroindustrial system, specializing in Agricultural Economics and Marketing.

- From 2015 to 2017, they pursued Wine & Spirits certifications at the Wine & Spirit Education Trust (WSET) to become a Wine & Spirits expert.

Additionally, Mattia Nanetti has obtained various certifications, including Digital Marketing from Lynda.com in February 2017, Innovation Management from Erasmus University of Rotterdam through Coursera Course Certificates in October 2016, Inbound Marketing Certification from HubSpot in February 2016, Design Strategy and the Merging of Business and Design from Lynda.com in January 2016, Wine & Spirits Education Trust certification from WSET in November 2015, and Advanced Branding certification from Lynda.com in December 2016.

Location

Milan, Italy

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WENDA srl

Wenda is an innovative Italian startup supported by European investors. Founded in 2015, it aimsto contribute to the construction of a safer and more sustainable Food system.Wenda is the only all-in-one collaborative Platform to govern Food traceability data from the coldand hot chain. Wenda is a collaborative Platform that automaticallycollects, analyzes and sharessupply chain data, automatically integrating with existing measurement tools, data loggers andmanagement, logistics and quality software available on the market and already in use in thecustomer company. In this way it provides decision support and statistics on temperature andtraceability to each player in each specific supply chain. Wenda’s multi-disciplinary team has a longexperience in technology, in the management of corporate clients and in agile innovation methods(IoT solutions). It has developed key partnerships with Universities and leading Europeancompanies.Wenda mission is to contribute to the reduction of the Food waste by leveraging on the power ofdigitalization of the Food supply chain. At the same time, the company aims to contribute to thedevelopment of safety and traceability in the food system. Wenda developed an user-friendly,ease-to use and versatile Platform which automatically collects, controls, manages and sharesfood distribution supply chain data, integrating with measurement tools, data loggers and software(management, logistics and quality). The Platform responds to the food distribution companiesneeds for reduction of time and costs for the optimization of their processes and necessity ofcontrol of risk points. Wenda products can be widespread at a global level. The innovativeness of its technology,international vocation and its scalable business model make its solution the best one in allowing toeffectively pursue its mission.Below is a list of the different features of the Platform.-Data management and integrity analytics: You can gain visibility into traceability and temperature data by controlling the main risk points in the supply chain. With the simple and easy-to-use all-in- one Platform, you can enhance your decision making and service level, cutting costs, optimizing time and increasing profits.-Document digitization and data storage: you can import the documents of each shipment, storage or goods entry, reducing storage time, quickly retrieving information and documents, receiving alerts and operational actions, sharing data with employees. All this from a single integrated and easy to use Platform.-Universal IoT Platform: The full potential of the Internet of Things (IoT) can be exploited to integrate all data loggers and measuring instruments already in use in the customer company or available on the market and to make them communicate with each other. In this way you can save time and ensure continuity with the technologies already in use, welcoming future developments.-Horizontal process management: You can increase your supply chain collaboration by working across the company and strengthening your connection with customers and suppliers. Thanks to multi-site management and multi-access control, you can choose with whom to share data in real time, allowing access to logistics, quality and management departments. This data can also be shared directly with suppliers and customers.-Blockchain, Big Data and Machine learning: the use of blockchain has three major benefits: transparency (everyone can visualize the information recorded on the blockchain), decentralization (blockchain operates on a network), security (data and transactions on the blockchain are encrypted). All the data gathered in the Platform form a huge quantity of data (Big Data): this improve the quality of decisions operators can make on the basis of that data, An additional help comes from the Machine Learning algorithm integrated in the Platform: the machine “learns” the best and most efficient way to manage processes and builds more and more refined models which can help operators in making decisions.A key goal of the Platform is to provide end-to-end supply chain visibility. This is why the Platform is organized into modules, allowing the customer to choose the ones needed for operations: taken individually, the modules manage temperature and heat and cold chain traceability in well-defined supply chain processes; when used in combination, the modules provide full end-to-end visibility of supply chain processes, supporting key players in making effective decisions, rationalizing costs, increasing profits and enhancing service levels. Below is a review of the different modules of the Platform:Shipping Phase - SHIPMENT ModuleControl, manage and share cold and heat chain data and traceability of products shipped in direct or split trucks, full containers (FCL) or groupage (LCL). Share information with customers and employees through the Shipment Module.-Control and management from web app-Verification of the condition of goods in transit-Logistic performance control-Savings from delivery optimization-Integrated data loggers: real-time datalogger / USB datalogger, Sea freight, Ground freight, Air freight, location, temperature, humidity and other sensorsStorage phase - STORAGE ModuleControl, manage and share temperature data and traceability of old generation cold rooms, refrigerated display cabinets, manholes or refrigerators or already controlled with telemetry, and provide information to employees with the Storage Module.-Control and management from web app and mobile app-Digitizing the control of stored products-Verification of refrigeration systems-Save time on HACCP checks and reports-Integrated data loggers: wi-fi real-time data loggers / Bluetooth probes or data loggers / other instruments already in use in the companyReception stage - INBOUND ModuleVerify the product for which you will be responsible by checking, managing and sharing the temperature data and HACCP checklists detected during the goods entry. Association with logistic information, manually or from the company ERP, and sharing information with suppliers and collaborators through the Inbound Module.-Control and management from web app and mobile app-Digitizing the verification of accepted products-Savings on HACCP checks and reporting-Classification of suppliers according to performance-Available data loggers: infrared thermometer / probes or Bluetooth data logger / other instruments already in use in the companyOutput phase - OUTBOUND ModuleThe product sent carries the brand of the company: it is necessary to verify the third logistic parties that come to pick up the product, checking, managing and sharing the temperature data of the outgoing goods and the vehicles that pick it up. These must be associated with logistical information, manually or from the company ERP, and then share the information with suppliers and collaborators through the Outbound Module.-Control and management from web app and mobile app-Check the vehicles that collect your product-Save on HACCP checks and reports-Rank logistics by performance-Integrated data logger: infrared thermometer / Bluetooth / real time probes or those already in use in the companyDelivery phase - DELIVERY ModuleCheck, manage and share the temperature data of the goods delivered to the final consumer by ecommerce, cooking centres, ho.re.ca., showing the control you have over the products you offer, and share the information with your customers, logistics suppliers and collaborators through the Delivery Module.-Control and management from web app-Digitization of Proof Of Delivery and Delivery Temperature-Increased service level-Automatic last mile data acquisition-Available data loggers: infrared thermometer / probes or Bluetooth data logger / other instruments already in use in the company.


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11-50

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