Lior Hedrick

Lior Hedrick currently serves as the Director of Development and Communications at the Wendt Center for Loss and Healing, starting in April 2025. Prior to this role, Lior was the Chief Marketing Officer at Standard from January 2020 to July 2023, where responsibilities included leading teams in partner management and content strategy, developing marketing budgets, and analyzing user behavior to improve programming. As VP of Content Strategy, Lior advised over 160 creator clients on audience growth and engagement while managing global partner relationships. Previous experiences include serving as Director of Paid Marketing at CuriosityStream, where Lior significantly increased subscriber rates and improved marketing efficiency, as well as roles in digital marketing and graphic design at various organizations. Lior holds a Master of Letters in European History from the University of St Andrews and a Bachelor of Arts in History from Mary Baldwin University.