Erin Mahaffey

Erin Mahaffey currently serves as an Associate Manager of International Consumer Insights at The Wendy's Company since November 2023. Previous experience includes roles as a Market Research & Insights Analyst at Spectrum Reach, an Assistant Product Manager, and a Product Marketing Coordinator at Milwaukee Tool. Erin also worked as a Field Sales and Marketing Representative and Event Marketing Specialist for Techtronic Industries - TTI, where responsibilities included promoting the Ryobi product line. At kate spade new york, Erin excelled as a Muse/Special Events Coordinator, exceeding sales goals consistently. Additional experience includes a Special Events Intern position at the Marietta Area Chamber of Commerce and a sales-oriented role at Pi Pizzeria. Erin began the professional journey as a Sales Associate at Baker & Baker Jewelers. Academic qualifications include a Bachelor of Business Administration in Marketing from the University of Cincinnati and studies at MIP Politecnico di Milano and Wittenberg University.