Natalie Yang

Natalie Yang possesses extensive experience in marketing and brand strategy, serving as Director of Digital Engagement & Personalization and Director of Brand Marketing at The Wendy's Company from 2018 to 2025. Notable achievements include the development of a new menu platform that significantly increased weekly sales and improved consumer beverage experiences through sustainability initiatives. Prior experience includes roles at Dow AgroSciences, where Natalie led a product portfolio resulting in substantial growth and implemented communication strategies targeting Millennial homeowners. Educational accomplishments comprise an MBA in Marketing from Indiana University and a BA in Economics from DePauw University.