Estefania Granados Mendoza

Estefania Granados Mendoza is an experienced marketing professional with a strong track record in strategic marketing roles across various sectors. Currently serving as Marketing Lead at Wenia since November 2022, Estefania previously held the position of CMO at Tropykus Finance, where responsibilities included leading the regional launch and expansion of a Bitcoin-based lending protocol for emerging economies. Estefania's expertise encompasses managing comprehensive marketing strategies for Latin America as a Marketing Manager at Crack The Code and executing regional marketing campaigns at PayU. Additional experience includes marketing analysis at Laboratorio Científico Colombiano and co-founding Botanical Beauty. Estefania holds a Bachelor of Business Administration from Universidad de Los Andes and is currently pursuing a specialization in Cosmetic Science and Technology at Universidad Nacional de Colombia.