Rounak B.

Rounak B. is a skilled Senior UX Designer currently at Wesco since May 2023, with a robust background in product design and user experience. Prior experience includes a Senior Product Designer role at Insane Marketers, where Rounak developed two SaaS tool MVPs that enhanced client retention and reduced churn rates by 20%. Before this, Rounak served as a Creative Strategist and UIX lead, significantly increasing omnichannel client retention by 30% and improving conversion rates through a design framework. Experience also includes a Senior Designer position at TrueBlue Advisory, where Rounak launched a global design framework and collaborated with Swiggy on various initiatives. Rounak's earlier work at The Last Piece and MADE media solutions included successful design strategies and the completion of over 200 optimized landing pages for major brands. Rounak holds a Bachelor's degree in Economics from Calcutta University, obtained in 2016.