WeSports
Marc Palmefjord possesses extensive experience in leadership and board roles within the sports, beauty, and technology sectors. Currently serving as the Head of Running and Outdoor at WeSports since January 2025, Marc also holds the position of Chairman of the Board at LH cosmetics and is a shareholder and board member at Rödgötören AB, an angel-investing company. Previously, Marc was the CEO of Bangerhead AB, a rapidly growing online beauty store, and has held significant positions at Corpia Group and SOZAP AB. Marc founded and led Hemfoder Sverige AB, an online pet store, and was engaged in various roles that leveraged online marketing and e-commerce. With a solid educational background from IHM Business School, Marc's career reflects a strong commitment to driving growth and innovation across multiple industries.
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WeSports
WeSports is a leading Nordic sports expert group, specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Training & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, allowing them to operate autonomously within a decentralized structure, all while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive support from WeSports in areas they choose. In 2023, WeSports achieved a proforma turnover of 2.3 billion SEK and continued to see healthy organic growth in 2024, alongside strong profitability and solid financials.