WeSports
Mari-Anne Sowole is an accomplished finance professional with extensive experience in group accounting and financial management. Currently serving as the Group Accounting Manager at WeSports since January 2020, Mari-Anne has previously held similar positions at Bygghemma Group Nordic AB and CDON Group. Additional roles include Finance Manager at Cdon AB and Financial Manager at MultiQ, alongside consultancy work at SJR AB. Educational qualifications include a Bachelor of Science in Business Administration and Economics.
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WeSports
WeSports is a leading Nordic sports expert group, specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Training & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, allowing them to operate autonomously within a decentralized structure, all while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive support from WeSports in areas they choose. In 2023, WeSports achieved a proforma turnover of 2.3 billion SEK and continued to see healthy organic growth in 2024, alongside strong profitability and solid financials.