Martin Appelfeldt

Martin Appelfeldt has extensive experience in executive leadership and business management, currently serving as Group CEO at WeSports since January 2023. As a co-founder of Zidcore AB since December 2012, Martin has contributed to its growth as part of the WE Commerce group. Martin’s prior roles include CEO of Kraftmark, where a focus on the Nordic fitness sector was emphasized, and CEO of Bygghemma, overseeing market-leading e-commerce shops. Martin also held various senior leadership positions at Fristads Kansas Group, including Digital and E-commerce Director, and has a robust financial background as CFO of Novotek AB. Martin holds a Master of Business Administration in Accounting and Finance from Lund University.