WeSports
Niklas Hammar is an accomplished executive with extensive experience in e-commerce and business development. As COO and Co-founder of WeSports since April 2020, Niklas has demonstrated leadership in the sports sector. Previously, at BHG Group from May 2013 to May 2023, Niklas played a vital role in sales growth and business development for DIY and home furnishing, significantly increasing sales from 684 MSEK to 1600 MSEK during tenure as Head of Business Development. Niklas also founded and served as CEO of Nesto.com, an online furniture store, and led Heppo.com as CEO and founder, establishing a successful online footwear brand. Additional roles include CPO and Interim CTO at Offerta.se, where the company became a leading online marketplace, and board member at Humlegårdens Ekolager, contributing to the professionalization of the craft brewery supply chain. With a foundation in entrepreneurship starting from university studies, Niklas has developed a diverse skill set across multiple sectors, supported by an academic background that includes a Master's in Business from Linköping University and an MBA from the University of Mannheim.
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WeSports
WeSports is a leading Nordic sports expert group, specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Training & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, allowing them to operate autonomously within a decentralized structure, all while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive support from WeSports in areas they choose. In 2023, WeSports achieved a proforma turnover of 2.3 billion SEK and continued to see healthy organic growth in 2024, alongside strong profitability and solid financials.