WeSports
Tim Holmlund Meier currently serves as the Group CFO at WeSports since September 2021. Prior to this role, Tim worked at PwC from August 2015 to September 2021, where responsibilities included manager and senior associate positions in Transaction Services, focusing on financial due diligence and advisory services for transactions. Tim began professional career as an Audit Associate and also gained retail experience as a Butikssäljare at Happy Homes Sverige from May 2012 to September 2015. Earlier military service included roles as a Spaningssoldat within the Försvarsmakten for the Nordic Battle Group and a Jägarsoldat during basic training. Tim holds dual degrees in Bachelor of Business Administration with a focus on Accounting and a Civilekonomexamen in International Business from Umeå University, completed in 2015.
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WeSports
WeSports is a leading Nordic sports expert group, specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Training & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, allowing them to operate autonomously within a decentralized structure, all while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive support from WeSports in areas they choose. In 2023, WeSports achieved a proforma turnover of 2.3 billion SEK and continued to see healthy organic growth in 2024, alongside strong profitability and solid financials.