Rafael Gonzaga

Rafael Gonzaga is an accomplished advertising professional with extensive experience in creative leadership. Currently serving as EVP and Executive Creative Director at WEST BBDO since April 2025, Rafael previously held similar roles at BBDO LA and Grey West, showcasing a strong track record in developing impactful advertising campaigns for notable brands such as Adidas, Budweiser, and Penguin Books. Rafael's career began with copywriting positions at Tostex Design and Motivare, culminating in a Bachelor's degree in Advertising from USP - Universidade de São Paulo.