WEST BBDO
Rafael Gonzaga is an accomplished advertising professional with extensive experience in creative leadership. Currently serving as EVP and Executive Creative Director at WEST BBDO since April 2025, Rafael previously held similar roles at BBDO LA and Grey West, showcasing a strong track record in developing impactful advertising campaigns for notable brands such as Adidas, Budweiser, and Penguin Books. Rafael's career began with copywriting positions at Tostex Design and Motivare, culminating in a Bachelor's degree in Advertising from USP - Universidade de São Paulo.
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WEST BBDO
At BBDO we do big things. Come up with the biggest ideas. And here’s the thing about getting to big ideas: They require a broad perspective. The wider the perspective the bigger the idea. At West BBDO we are an unmatched collection of complementary forces. As the only agency rooted in LA, SF, and Texas we’re built of powerfully different traits and perspectives, born to push every idea to its biggest place.