Boris Shcharansky serves as the Chief Product Officer at West Coast Cure since November 2021, bringing significant expertise in the cannabis industry. Previously, Boris held the position of Chief Operating Officer at Papa & Barkley from May 2016 to October 2021, where Boris founded and led the top cannabis wellness brand in California, emphasizing entirely solventless manufacturing processes. Boris holds a Bachelor's degree in Finance and Real Estate from The Wharton School, obtained between 2003 and 2007.
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