West Cork Distillers
Lucy Murphy is a seasoned digital marketing professional with extensive experience in managing and executing marketing strategies across various sectors. Currently serving as the Digital Marketing Manager at West Cork Distillers since December 2022, Lucy previously held dual roles as Digital Marketing Manager and SEO Manager at Granite Digital from January 2014 to December 2022. Earlier, Lucy contributed to the marketing and sales efforts at Dalata Hotel Group from May 2008 to January 2014, focusing on large-scale campaigns for the hotel group and its properties. Additional experience includes roles at Maldron Hotel Cork and Quality Hotel Group, where Lucy developed marketing campaigns and managed sales initiatives. Lucy holds a Higher Diploma in Marketing Practice from the University of Galway and a Bachelor of Business Studies from Munster Technological University.
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West Cork Distillers
West Cork Distillers was formed in 2003 by three childhood friends John O’Connell, Ger McCarthy and Denis McCarthy. In just under 20 years, West Cork Distillers has grown to 140 employees in Skibbereen. The distillery is situated in the heart of West Cork in Skibbereen, and produces approximately 16.5 million litres of alcohol, making it the largest independently Irish owned distillery in the country. West Cork Distillers is the only distillery in Ireland that distills, matures and bottles on site and is open for contract bottling with regards to contract activity. Being able to produce everything on-site provides cost benefits and a strong competitive advantage for the company. Over the past 5 years, the company has consistently exhibited strong growth. For example, in Q1 2018, WCD sold 123k cases. However, in Q1 2019 this figure soared to 200k... that's a 62% year-on-year growth, with no signs of demand waning. Unlike many other distilleries, WCD has 4 sources of revenue. 1. Own branded 2. Bulk Spirit & Fermentates 3. Contract Manufacturing 4. Wholesale The company is well positioned to benefit from the continued rapid growth of Irish whiskey and therefore deliver on its mission to provide sustainable employment to the local community. West Cork Distillers aims to make Irish Whiskey accessible worldwide while maintaining our proud Irish ownership and West Cork heritage.