Crystal Fernandez

Crystal Fernandez is a seasoned professional with extensive experience in e-commerce and merchandising, currently serving as the Site Navigation Lead at West Marine since April 2014. In this role, Crystal manages the publishing team, optimizing product navigation and faceted filtering for both B2C and B2B sites while analyzing navigation key performance indicators to enhance customer experience. Previous positions include Publisher and Marketing Planner Coordinator at West Marine, with earlier roles in public relations and social media at Youngblood Mineral Cosmetics and as a PR intern at Temptu. Crystal holds an Associate of Arts degree in Beauty Industry Merchandising and Marketing from FIDM and has a background in sales and merchandising across various retail environments.