Rob Dwortz has over 20 years of financial services experience, including work for banks in Chicago, Detroit and West Michigan. He founded and ran a private equity firm in Detroit prior to moving to West Michigan in 2011 to become CEO of The Bank of Holland (TBOH). He now runs local leadership training and software firm, Become Unmistakable, that helps organizations build people-centric cultures to drive performance. He is also a member of the board of directors of Grand Rapids Label Company in Grand Rapids.