Samantha Ortega

Samantha Ortega assists in planning and executing comprehensive marketing strategies for WESTAF’s technology products that drive leads, opportunities, and sales. Ortega manages the organization’s online public profile and presence and increases online engagement with WESTAF’s products and services across all platforms. She develops and implements social media strategies for WESTAF’s products, services and convenings and also assists in coordinating and planning various conferences, meetings, and events. Ortega holds a bachelor’s degree in communications from the University of Texas at El Paso. She has a background in event marketing and has assisted in managing the media for events featuring performers such as Elton John, Guns N’ Roses, Cirque du Soleil, and more. In her spare time, she enjoys music, spending time with her loved ones, and the outdoors.