Cynthia Rivera

Cynthia Rivera is an accomplished professional with extensive experience in marketing, public relations, and retail management. Currently serving as a Loyalty & Retention Specialist at WPS since May 2016, Cynthia achieved an impressive 25x ROI in 2022 by effectively managing the company's HubSpot platform and developing automated campaigns. Previous roles include Assistant Marketing Manager at B&H Education, where strategic campaigns focused on boosting beauty school enrollments, and Public Relations Assistant at Media Playground PR, where Cynthia managed event planning and media communications. Earlier positions as Assistant Manager at Cache and Windsor Fashions showcase strong sales skills and team leadership, complemented by an educational background in Communications with honors from California State University-Dominguez Hills.