Peter Nichols possesses extensive experience in sales, customer relations, and field management, particularly in the equipment rental and telecommunication sectors. Currently serving as a Rental Sales Representative at Western States Equipment since March 2022, Peter previously held various roles at Peterson Cat from May 2017 to March 2022, including Rental Consultant and Key Account Manager, where responsibilities included providing consultative solutions and managing relationships with rental accounts. Prior experience includes positions at Vivint Smart Home as a Field Service Manager, where leadership of in-field technicians was vital, and a Professional Guide at Tracy Vrem's Blue Mountain Lodge, leading big game hunting expeditions. Educational credentials include a Bachelor’s Degree in Social Science and Organizational Behavior from Washington State University and a study abroad program in Organizational Psychology and Human Resource Management at the University of Tasmania.
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