Bob Rupczynski

As Chief Marketing Officer, Bob Rupczynski is responsible for driving Western Union’s overall brand and customer strategy. This includes building product value propositions, delivering customer market positioning, managing pricing strategies for profitable growth, and enabling end-to-end customer experience journeys, including ongoing loyalty.

Bob brings more than 20 years of experience driving consumer marketing strategy. He previously served as Global Vice President, Consumer and Network Marketing, at PayPal, where he played an integral role in building the company’s consumer brand. He managed partnerships, financial integrations, and Customer Relationship Management across the portfolio. Previously, as Senior Vice President of Global Media, Data, and Marketing Technology at McDonald’s, he was the architect of the brand’s global loyalty platform. Prior to that, Bob led the Media, Data, and CRM teams at Kraft Heinz, where he built a platform that enabled portfolio companies to deliver advanced marketing capabilities.

Bob works out of Western Union Headquarters in Denver.