Andy Mitchell

Andy Mitchell is an experienced professional in the food industry, currently serving as Head of Innovation at Westfalia Fruit since January 2023. Prior roles include Senior Technical Manager at Worldwide Fruit Limited from May 2019 to January 2023, and Category Technical Manager at Sainsbury's from November 2017 to May 2019, focusing on Fruit and Floral. Andy's background also includes a position as Product Technologist at Marks and Spencer, where responsibility included driving innovation within soft, tropical, and top fruits. Previous experience encompasses serving as Roots Technical Director at Produce World and various technical roles at Sainsbury's and Bakkavor, including NPD Technologist. Andy holds two degrees from the University of Lincoln, one in Agricultural Sales and Marketing and another in Food Technology and Processing.