Westfield Outdoors® was founded in 2004 with a focus and commitment to help customers develop and maintain successful outdoor product portfolios for consumers who enjoy an active lifestyle. Since then, we have grown to become a leader in the outdoor industry with a suite of brands, including Timber Ridge®, Busy Bee®, and Power Ridge®, as well as growing our full-service retail store branded programs. Our primary categories include camping, hunting, fishing, and patio furniture. And we also have vast experience in beach, team sports, marine, back-to-school, and more. We also provide in-house design, engineering, content development, and graphic services to deliver solutions that speak directly to the outdoor enthusiast.


As a company, we are extremely focused on maintaining a fun, yet focused work environment that is inspired by discovery and adventure in the outdoors.  Our business practices and goal are strongly driven by our passion to provide earth friendly, sustainable products to the world. 

Our passion is creating worry-free products so everyone can enjoy the Great Outdoors. 

Westfield Outdoor, Inc.

Westfield Outdoor, Inc.'s headquarters in Indianapolis, IN, United States

Charlie Cai

Matt Hassler

Nessa Hooper

Tonya Strange

Bryan Nelson

The Marketing and Sales team at Westfield Outdoor, Inc. drives the brand's growth by crafting compelling marketing strategies and engaging campaigns that resonate with outdoor enthusiasts. This team is responsible for managing customer relationships, executing sales initiatives, and collaborating on innovative design and content development to enhance product visibility. Their efforts ensure that Westfield's sustainable outdoor products reach the right audiences and foster a deep connection with nature-loving consumers.

Marketing and Sales

The Leadership Team at Westfield Outdoor, Inc. is responsible for setting the strategic vision and direction of the company, ensuring alignment across all departments to foster innovation and growth in the outdoor product market. This team comprises key executives who oversee design, development, sales, and operations, all while promoting a culture centered around sustainability and adventure. Their collaborative efforts aim to enhance customer experiences and expand the brand’s reach in the outdoor industry.

Leadership Team

The Product Development team at Westfield Outdoor, Inc. is responsible for designing and engineering innovative outdoor products that align with the company's commitment to sustainability and adventure. This team collaborates closely to create user-friendly, eco-conscious solutions across various categories, ensuring that each product enhances the outdoor experience for consumers. With a focus on creativity and functionality, they lead the charge in maintaining the company’s reputation as a leader in the outdoor industry.

Westfield Outdoor, Inc.

Org chart

Teams

Marketing and Sales

Leadership Team

Product Development

Offices

Westfield Outdoor, Inc.

Org chart

Teams

Marketing and Sales

Leadership Team

Product Development

Offices

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