Robbert van 't Hoff

Robbert van 't Hoff currently serves as a member of the supervisory board at SVO vakopleiding food since January 2025. As the CEO and a board member at Westfort Vleesproducten since May 2015, Robbert plays a pivotal role in the company's direction. Additionally, Robbert has been the owner of RJW Management & Advies since January 2011 and previously owned Deen-Hobu Vlees b.v. from January 2001 to January 2011. Early career experience includes serving as the general director and management assistant at Deen's Grossierderij from 1992 to 2000. Robbert holds a Bachelor of Business Administration in Small Business from Inholland University of Applied Sciences and obtained a Black Belt in Lean from UNC Plus Delta in 2016.

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Westfort Vleesproducten

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Westfort grew out of two family businesses with a long tradition in the pork industry: Egbert Kruiswijk Vleesproducten B.V. and Lunenburg Vlees B.V. In 2013, the companies decided to pool their resources, so they could enhance their position as pioneers in innovative concept development, and further strengthen the move towards sustainability in the Dutch meat industry.