Sonya Alvarez

Sonya Alvarez is an accomplished professional in the hospitality industry, currently serving as the National Director of Group & Leisure Sales at Westgate Resorts since September 2010. With previous experience as a Regional Revenue, Yield & Sales Manager at Starwood Vacation from July 2007 to September 2010, Sonya expertly managed inventory, ensured rate parity, and coordinated marketing efforts across multiple properties. Prior roles include Area Director of Sales at Interstate Hotels & Resorts, Senior Rental Sales & Marketing Manager at Marriott Vacation Club International, and Sales Manager at Courtyard by Marriott, where Sonya developed training materials, increased internet bookings, and coordinated group events. Throughout a diverse career spanning over three decades, Sonya has demonstrated exceptional skills in sales, marketing, and revenue management within the hospitality sector.