WestGroup is a full-service marketing research, data analytics and consulting firm. Established in 1959, we serve clients around the country and worldwide.  We are proud to be trusted by some of the world’s most recognizable brands to deliver high quality data, agile service and meaningful insights.  Apple, Spotify, Samsung, Federal Express, Atlas Copco, NPR, Nationwide Insurance, PNC Bank, and many others appreciate our responsiveness, depth of knowledge, relentless and rigorous quality measures and thorough reporting. 

We cherish our partnerships and the “brain trust” role we have played for decades with many Arizona companies, government entities and organizations. We are valued for our classic, academic, trustworthy market research foundation, prized for our drive to innovate and automate, and deeply appreciated for our integrity and agile, flexible “high touch” service. 

At WestGroup Research, your priorities are our priorities. Going the extra mile is our business as usual. No matter the size or scope of your project, a senior researcher will be directly involved every step of the way. 

In 2019, when we celebrated the 60th Anniversary of WestGroup delivering insights using the day's most current technology, we renewed our commitment to uncover “the truth,” despite the challenges of information gathering in this survey-saturated world. Long before data was cool, WestGroup was steeped in the discipline of collecting and reporting accurate and representative information in a compelling way. 

The world moves faster, new data collection methods have emerged, but the value of market research remains the same. We are experts you can trust to advise and guide you with integrity in the art and science of our craft. 


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WestGroup Research

Peter Apostol

Catherine Roberts

Kathy Deboer

Bethany Helmer

The Leadership Team at WestGroup Research is responsible for setting the strategic direction of the company, ensuring financial stability, overseeing research quality, and managing overall operations. This team ensures that the firm's values of integrity, agile service, and high-quality data delivery are upheld, while guiding the company towards innovative methodologies and maintaining strong client relationships.

Leadership Team

Research and Analysis Team

Leadership Team

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Research and Analysis Team