Samantha Kafri

Samantha Kafri is an accomplished marketing specialist and graphic designer with a diverse background in digital marketing and content creation. Currently serving as the Marketing Specialist and Content Lead at WestGroupe, Samantha has successfully implemented data-driven digital marketing strategies, increasing social media engagement by over 30%. Prior experience includes freelance graphic design at SK Graphics, where Samantha developed branding materials that enhanced sales during promotional campaigns, and a significant role as lead graphic designer for Thread Collective, specializing in streetwear apparel branding. With a Bachelor of Fine Arts from Concordia University and a diploma in Publication Design from John Abbott College, Samantha combines artistic expertise with strategic marketing skills to deliver compelling content across various platforms.