Steve Barber

Steve Barber has extensive experience in eCommerce and business development within the automotive industry. Currently serving as the Director of eCommerce at Westin Automotive Products, Inc. since June 2014, Steve oversees all eCommerce operations, including P&L management, digital marketing, and strategic planning. Previous roles include Business Development Manager at Coverking, Category General Manager at US Auto Parts, and various consultancy positions. Steve has a proven track record of managing revenue-generating projects and developing profitable business relationships, complemented by leadership roles such as CEO and Founder of Buy Performance Parts Inc. and Manager of the Truck & American Performance Division at STILLEN. Steve has been instrumental in driving sales growth and operational excellence across multiple organizations.