Ashlee Thomas

Ashlee Thomas currently serves as the Director of Strategic Insights, Analytics and Portfolio Management at WestJet, a position held since November 2023. Previously, Ashlee held significant roles at Shaw Communications from July 2014 to July 2023, including Director of Research & Brand Strategy and Director of Research & Insights, where responsibilities encompassed leading high-performing teams, overseeing market research and competitive benchmarking, and establishing employee listening programs. Prior experience includes roles at McCain Foods as Customer Information Manager, HJ Heinz as Trade Marketing Manager, and Safeway as Insights Manager and Analyst. Ashlee holds a Bachelor of Commerce degree with Distinction in General Management from The University of Lethbridge.