Catherine L. is a seasoned marketing professional with extensive experience in performance marketing and integrated marketing. Currently serving as an Advisor in Performance Marketing at WestJet, Catherine previously held roles at the CAMH Foundation as a Specialist in Integrated Marketing and at CAMPFIRE CIRCLE as a Senior Coordinator of Marketing & Stakeholder Experience. Catherine's earlier experience includes positions in global partnerships marketing at MLSE, experiential marketing at The Loop Agency, and various marketing roles at the University of Toronto, where support for events and fundraising was provided. With a background in pediatric clinic coordination at Kindercare Pediatrics and experience as a Chiropractic Assistant, Catherine combines strong organizational skills with a focus on relationship building. Catherine holds a Post-Graduate Certificate in Digital Strategy & Communications Management and a Bachelor's Degree in Kinesiology and Exercise Science from the University of Toronto, as well as a Post-Graduate Certificate in Sport & Event Marketing from George Brown College.
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