David Fisette

David Fisette has a diverse work experience spanning multiple industries. David started their career as a Research Assistant at The University of British Columbia, where they worked for two years. David then moved on to Natures Formulae Health Products Ltd. as a Marketing Specialist, before becoming a Teacher of English as a Foreign Language at Kohgakusha Co., Ltd.

From there, David transitioned into the field of digital marketing analytics, working at FGL Sports Ltd, Mark's | Canadian Tire Corporation, where they held roles such as Marketing Customer and Channel Analytics Specialist and Marketing Digital Analytics Specialist. During this time, they were responsible for analyzing data, providing insights, and making recommendations to optimize marketing campaigns and improve the user experience on the company's website.

David later joined Mark's | Canadian Tire Corporation as a Digital Analytics Specialist, where they were involved in various strategic projects, implemented a successful digital testing strategy, and achieved significant increases in online sales. David also acted as the Lead - Digital Marketing Analytics at WestJet, overseeing the digital marketing analytics team and contributing to the company's marketing efforts.

Most recently, David worked at Booking.com as a Meta Search Account Manager, where they managed accounts and collaborated with clients to optimize their performance. Overall, David's work experience showcases their expertise in digital marketing analytics and their ability to drive business growth through data-driven insights and strategic decision-making.

David Fisette obtained a Bachelor of Business Management degree with a specialization in Marketing Research from The University of British Columbia, where they studied from 2006 to 2010. David also holds a certification in Google Analytics IQ, which was obtained in July 2019 from Google.