Kristy Cook

Kristy Cook is a marketing professional with extensive experience in digital content, campaign management, and event coordination. Currently serving as a Marketing Channel Strategist at WestJet since December 2021, Kristy delivers compelling web content and collaborates across teams to optimize the guest journey. Previous roles include Consumer Marketing Specialist at Sunwing, where Kristy managed content for multiple resort brands, and Marketing and Events Specialist at motionball for Special Olympics, where Kristy supported event planning and marketing initiatives. Kristy's early career includes various positions with the Toronto Blue Jays and contributions to the University of Toronto Varsity Blues, showcasing a strong foundation in sports marketing and event execution. Kristy holds a post-graduate certificate in Sport and Event Marketing from George Brown College and dual degrees in Physical and Health Education and Education from the University of Toronto.